Avis Rent A Car has one of the most famous advertising mottos in the world. You know the one. This campaign was the invention of William Bernbach of the Doyle, Dane Bernbach advertising agency, and in 1963 came to be nationally known. According to Avis Rent A Car, "Advertising Age has called it one of history's 100 greatest advertising mottos."
However, while the advertising campaign has remained the same, Avis Rent A Car has not. Avis Rent A Car founder Warren Avis sold his interest in the company in 1954, and since then the corporation has changed ownership multiple times, particularly in the 1970's and 1980's. The company has grown considerably, and now Avis Rent A Car is a wholly owned subsidiary of Cendant Corporation.
Avis Rent A Car System, Incorporated and its subsidiaries manage more than 1,700 locations worldwide.
Think Independent!
Rent fom an Independent Car Rental Agency!
Advertising and mottos are effective, but what are you really looking for in a car rental agency? Car Rental Express independent car rental agencies are not reliant on fads, gimmicks, advertisements, or mottos to gain your business. Instead, these agencies stand the test of time because of how they rent cars. Choose an independent car rental agency for your next rental, and remember them not due to their motto, but as a result of their low prices and outstanding service.
|
